David Ogilvy was a study in complexity and brilliance, and he certainly left behind at his death in 1999 a wealth of thoughts and actions to ponder about on virtually every aspect of life and business.
He led the advertising firm Ogilvy & Mather to the top, and one of his key managers for 26 years was Ken Roman, who served as chairman and CEO for many years. Roman recently wrote a book about Ogilvy entitled The King of Madison Avenue.
While Roman’s purpose was to provide a detailed journey through Ogilvy’s entire life, there is a lot that can be gleaned in the 234-page-book about leadership and developing a strong corporate culture.
We recently interviewed Roman about leadership, Ogilvy, and about his own leadership style in the current edition of our Free Leadership Guide Magazine (see article above). The second magazine story is entitled “David Ogilvy on Creating an Exceptionally Strong Corporate Culture.” In this article (see above) we focused in on Ogilvy’s lessons on leadership and the practical approaches that were used to create one of America’s top corporate cultures.
We hope these articles are of value to you.
For more information on Ken Roman, and for ordering information on his books, visit www.kenroman.com
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